A McDonald’s billboard near the border of New Mexico is in the center of attention now because it makes a reference to cannabis.
The advertisement, which features the company’s green chili breakfast burrito, compares rolling a burrito to rolling a marijuana cigarette.
The sign cleverly references marijuana by saying that when rolling something like this it’s usually illegal. Incidentally, green chili is a slang term for pot.
The location of the billboard lies between two states with contrasting marijuana laws.
In New Mexico, recreational cannabis is illegal, but in Colorado it is legal. The corporate headquarters of the fast food giant was unhappy about the billboard.
They stated that it did not meet their standards, and they were removing the sign.
Apparently, McDonald’s restaurant owners have some leeway about the advertisements that they use, but they must still adhere to certain corporate guidelines.
Regardless of how the corporate headquarters has responded, the local townspeople are not bothered by the billboard.
The tourism coordinator at the Chamber of Commerce, Melissa Grubelnik, stated that she wasn’t offended by the billboard because she appreciated the humor of it.
She even believed that it could increase business for the local McDonald’s restaurant.
Recreational marijuana usage became legal in Colorado in 2012, and medical cannabis is currently legal in New Mexico, but a small amount of recreational pot is punishable as a misdemeanor in New Mexico.
Lamar New Mexico-El Paso, the advertising firm that designed the billboard, posted an image of it to Facebook, and it was shared about 2000 times. The caption of the image boasts about how much attention it was getting.
People on Twitter were amused by the sign, and some of the tweets stated that people would be more likely to visit the restaurant as a result of the ad.
The billboard has also been the center of some political commentary by marijuana business advocates.
However, they noted how fast food was actually worse for your health than a dose of cannabis.